arau.baby products ranked No.1 in the “ninaru Mama Papa Best 2026” awards, as chosen by parents across Japan.
We are pleased to announce that arau.baby Laundry Soap and arau.baby Foam Body Soap have been awarded No.1 in their respective categories at the “ninaru Mama Papa Best 2026.”
The “ninaru Mama Papa Best” awards recognize products highly rated for satisfaction by parents who use the pregnancy app “ninaru” and the childcare app “ninaru baby.” Based on survey results evaluating products they have personally used, parents select the items they truly recommend.
In this year's awards, arau.baby Laundry Soap achieved the No.1 ranking in the laundry detergent category for the 4th consecutive year. In addition, arau.baby Foam Body Soap was named No.1 in the baby soap category for the 7th year in a row.
We are sincerely grateful for the continued trust and support of families throughout Japan. SARAYA remains committed to delivering gentle, high-quality baby care products that parents can choose with confidence.
About arau.baby
arau.baby Laundry Soap is a washing soap made with carefully selected ingredients for delicate baby skin. It is free of additives* and gentle on your baby's skin, leaving your laundry fluffy and soft, even without fabric softener. Perfect for preparing your laundry for childbirth, it provides peace of mind right from the first water rinse. It comes in two varieties: one lightly scented with natural essential oils of lavender and spearmint, and another unscented option.
*It contains no synthetic surfactants, fluorescent agents, bleaches, antibacterial agents, preservatives, synthetic fragrances, colorants, silicon, phosphorus, alcohol, and enzymes.
arau.baby Foam Body Soap is made with plant-derived soap and enriched with SARAYA's proprietary skin-conditioning ingredient** to gently cleanse away sweat and excess sebum while helping protect your baby's skin's natural moisture. It contains no synthetic surfactants, synthetic fragrances, coloring agents, preservatives, or other unnecessary additives. There are three lines – standard, moisturizing, and extra gentle care – to choose from, designed to support your baby’s delicate skin as it changes with growth and development.
**HYDROLYZED CANDIDA BOMBICOLA EXTRACT
Social Contribution

A part of the sales of arau. in Japan is used to improve the sanitation of children in Uganda, Africa, through the international NGO Save the Children.
arau. and arau.baby website
ninaru Mama Papa Best 2026 Award (Japanese)